Barbie unveils music-producing doll “to highlight the gender gap”
Fighting the gender gap in the music industry is not a role that Mattel’s Barbie doll has traditionally taken on, but the company has used the iconic figure for exactly that purpose with their stunning Music-Producer doll, which she announced earlier this week.
The company, which has teamed up with veteran songwriter-producer Ester Dean on the series, also makes empowerment the doll’s main theme, claiming that it is “designed to introduce girls to a career under. -represented where women represent less than 3% of music producers and highlight the importance of women’s participation in the industry.
“Barbie recognizes the barriers that prevent girls from reaching their unlimited potential and aims to level the playing field for girls as part of the Barbie Dream Gap Project,” he continues. “With over 200+ careers, Barbie blends in as a music producer to show girls more role models in this space and encourage purposeful play through careers they may not be familiar with.”
Barbie, which was first introduced in 1959, is also funding “Girls Make Beats” scholarships to allow more girls access to music production, and is hosting a live webinar with Dean and this organization, open to girls aged 5 to 17, to get involved and help empower future music producers. Additionally, Saturday (September 18) at 8 a.m. ET, Barbie and MTV will host an hour-long takeover of MTV’s Saturday Music Video Block to feature musical hits produced exclusively by women.See Barbie.com / DreamGap for more information and to participate in the “Girls Make Beats” webinar with Dean.
A 2018 USC-Annenberg study highlighted the huge gender gaps in the music industry, especially in production and engineering – and a report updated in March showed that while people of color have made strides in recent years, women largely haven’t (go here for more on the study). Dr Stacy L. Smith, author of the study, wrote: “It’s International Women’s Day everywhere except for women in music, where women’s voices remain muted. While women of color made up nearly half of all female artists over the nine years examined, there is still work to be done to achieve inclusion in this business. “
Mattel has faced this gender gap head-on.
“As part of our ongoing Dream Gap project, Barbie is dedicated to leveling the playing field for girls in careers where women are underrepresented, like music producer,” said Mattel SVP Lisa McKnight. “By exposing girls to inspiring women excelling in this role, like Ester Dean, and showcasing a career as a music producer with dolls, Barbie is reminding girls of their limitless potential. Our partnership with Girls Make Beats goes one step further, championing female voices from studio to stage and giving girls the tools to help them pursue a future as a music producer.
“I am honored to lend my voice to Barbie to inspire young girls to learn more about how to become a music producer,” Dean said. “While female voices are heard on stage, many critical decisions are made behind the scenes and in the studio. Being in the industry for over a decade, I have witnessed the power that female voices can have in shaping the future of music production and want to make sure there are more women in the industry. room.