Believe at the Midem Digital Edition 2021, the international musical event
Believe in the Midem Digital Edition 2021,
the main international musical event
Paris, November 16, 2021 – Midem Digital Edition 2021 begins tomorrow and will feature an innovative and comprehensive program of exclusive high-level lectures, artist and lecture presentations, the music-tech startup competition, Midemlab, live workshops and networking sessions, on the leading digital music platform. Believe, one of the world leaders in digital music, will participate in several events of the 2021 edition.
Denis Ladegaillerie, CEO and Founder of Believe, will discuss the impact of the IPO and his plans for the future of the company in light of recent announcements and innovations, and share his vision for the future of the global music industry and the key role of the artist. and label services now have in today’s new creative economy for the keynote: “Building the musical business of the future”, November 16 at 2:30 p.m. CEST.
Faryal Kahn-Thompson, VP International at TuneCore (Believe’s Automated Solutions) will participate in the panel: “Breaking Barriers – How Services Facilitating a More Equitable Music Industry”, November 16. The services provide more equitable access to creators, breaking down all barriers to entry and helping artists, wherever they are and whatever their genre, to reach a wider audience on their own terms. Likewise, music executives in all their diversity are able to advance their careers and are empowered by more transparent access to knowledge and data about the music industry. In association with Women in music, this impactful conversation will bring together leading international executives from Songtrust, TuneCore and YouTube.
Romain Becker, President Label and Artist Solutions, and Vincent Ducrohet, Chief Marketing Officer, will lead the workshop: “Innovation for independent artists and producers”, November 19 at 2:30 p.m. CEST. The acceleration of the digitalization of the music market is both a source of challenges and opportunities for independent artists and labels. Reaching fans on the right platform, at the right time and with the right content has become the fundamental issue in which we constantly invest, for the benefit of the artists and labels we support. This conference aims to summarize the key stages in the implementation of an innovative digital strategy and to present some of the available levers.
Elsa Bahamonde, Global Head of Artist Services, will participate in the networking session – “Meet the Artist & Label Services”, November 19 at 6 p.m. CEST. This A networking session will allow the public to discover marketing and streaming services, rights management and distribution solutions.
Andrea Gleeson, CEO of TuneCore (Believe Automated Solutions) will attend the workshop: “Just Went Viral: How Music Gets Discovered in 2021”, November 19 at 4:30 p.m. CEST. The rise of music discovery via social media has all but eliminated traditional gatekeepers and leveled the playing field for independent artists. In this panel, Andreea Gleeson, CEO of TuneCore and Paul Hourican, Head of Music Operations, UK & Europe, TikTok discuss how social media can produce mega-hits and create viral superstars. They talk to two artists from TuneCore who lived this experience firsthand, Harmless whose hit song, “Swing Lynn” exploded on TikTok and which has nearly 3 million monthly listeners on Spotify, and Queendom Come whose song with Beat King “Then Leave” has over 850,000 videos on TikTok. Both artists’ hits have been GOLD certified by the RIAA and NMPA.
The program at a glance:
Keyword : “Building the music business of the future»- 11/16 at 1 p.m. CEST
Panel : “Breaking down barriers – How services facilitate a fairer music industry 11/16 at 10:30 a.m. CEST
Workshop: “Innovation for independent artists and producers»- 19/11 at 2:30 p.m. CEST
Workshop: “Just Went Viral: How Music is Discovered in 2021»- 11/19 at 4:30 p.m. CEST
Networking session: “Meet the services of artists and labels“- 11/19 at 6 p.m. CEST
To access these sessions, click on the connect and register for free on the platform.
About to believe
Believe is one of the world’s leading digital music companies. Believe’s mission is to develop independent artists and labels in the digital world by providing them with the solutions they need to grow their audiences at every stage of their career and development. Believe’s passionate team of digital music experts around the world rely on the Group’s global technology platform to advise artists and labels, distribute and promote their music. Its 1,401 employees in more than 50 countries aim to support independent artists and labels with unique digital expertise, respect, fairness and transparency. Believe offers its various solutions through a portfolio of brands including TuneCore, Nuclear Blast, Naïve, Groove Attack and AllPoints.
Believe is listed on compartment A of the regulated market of Euronext Paris (Ticker: BLV.PA, ISIN: FR0014003FE9).
Investor Relations Contact
Emilie Megel – +33 1 53 09 33 91, +33 6 07 09 98 60 – [email protected]