CAMILA CABELLO DELIVERS A SPECTACULAR CARNIVAL DURING THE OPENING CEREMONY OF THE UEFA CHAMPIONS LEAGUE FINAL PRESENTED BY PEPSI®

The festival-themed show was a celebration of unity with a vibrant mix of colors, choreography and musicians, inspired by Camila’s Latin heritage, and a special tribute to the Oaxaca carnival in Mexico. The 5-minute show captivated viewers as the hit-maker performed a tune from fan favorites including “BamBam” and ‘senorita’, before wrapping it all up with his single “Don’t Leave Yet” which set off a rumble of energy in the stadium moments before kick-off.
As a brand rooted in sports and music entertainment, Pepsi is proud to be in its sixth year of presenting the Opening Ceremony alongside UEFA, under the international Pepsi brand, which includes Pepsi, Pepsi Black/ MAX and Diet Pepsi.
Every year the UEFA Champions League Final Presented by Pepsi Opening Ceremony sees one of the world’s hottest musical acts put on an electrifying performance in the UEFA Champions League Final – entertaining audiences. fans in the stadium and viewers at home before one of the biggest matches. in European club football. This year’s Opening Ceremony partnership with TikTok also allowed viewers to live stream the performance via the UEFA Champions League TikTok account worldwide.
For more news and updates on the finale, follow Pepsi on instagram and Twitter. Join the online conversation with #PlayToInspire.
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About PepsiCo
PepsiCo products are enjoyed by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion of net sales in 2021, driven by a complementary beverage and convenience food portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
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About Camila Cabello
Cuban-born, diamond-certified, GRAMMY®-nominated singer, songwriter, actress and activist Camila Cabello pushes popular music and culture beyond borders and boundaries. She broke one ceiling after another and made history in the process. She notably emerged as “the first Hispanic woman to achieve RIAA Diamond status” with her Billboard Hot 100 #1 smash”Havana” [feat. Young Thug]– which also stands out “as the most streamed song of all time by a female artist”. She has won dozens of awards, including two Latin GRAMMY® Awards, five American Music Awards and a Billboard Music Award. In 2018, her first full album, Camila, bowed to number one on the Billboard Top 200 and eventually went platinum. It received a GRAMMY® nomination in the category “Best Pop Vocal Album” as “Havana (Live)” received a nod for “Best Solo Pop Performance”. With the success of the triple-platinum single “Never Be The Same”, she made history once again as the “first to land two multi-format one-single numbers with the first two singles from a debut album.” In 2019, she partnered with Shawn Mendes for “Señorita”.
The multi-platinum anthem was nominated for “Best Pop Duo/Group Performance” at the GRAMMY® Awards. Her second feature, ROMANCE, went platinum. In her wake, she would be the “first female artist since Adele to triple atop Billboard’s Hot 100, Top 200 and Artist 100 charts.” However, more recently, Camila made her most significant, irresistible and inimitable artistic statement to date with her third full album, Familia, released in April 2022.
SOURCEPepsiCo