Doubling down on art, Hollywood’s United Talent Agency plans to open a new gallery in Atlanta run by a former basketball star
United Talent Agency (UTA) fine arts branch is moving to Atlanta.
This week, the company announced plans to open a second branch of its gallery, UTA Artist Space, in the city of Georgia, which will join its inaugural location in Los Angeles. Details on the location of the new branch have yet to be revealed, but the site is expected to open in January 2023.
Bridgette Baldo, a longtime UTA Fine Arts executive, will serve as director, while Virgil “Tony” Parker, a former professional basketball player, will take on the role of sales director.
“It’s been remarkable to watch our department grow and evolve over the years, and I’m thrilled to be a part of this important new chapter for UTA Artist Space and Atlanta’s thriving creative community,” said Baldo, who started his UTS career. in his mailroom.
Parker, an Atlanta native, was a high school basketball star and a top recruit for UCLA before playing a few games for the NBA’s minor league. Since then, he has become an artistic adviser, bringing to fruition his relationships in the world of sport into leading clients such as Kevin Durant and Nike, according to UTA.
“Art is a common language of people,” said Parker, “and UTA provides a unique opportunity for artists and collectors to connect with this growing community.”
UTA Fine Arts was founded in 2015 by Joshua Roth, a former lawyer who has attracted star crossover art clients such as Maurizio Cattelan and Steve McQueen. The following year, the division opened the UTA artists’ space in the Boyle Heights neighborhood of Los Angeles, inaugurating the site with exhibits by Larry Clark and Petra Cortright, before upgrade to a new gallery space designed by Ai Weiwei in Beverly Hills in 2018. Later that year, Roth died at the age of 40.
Arthur Lewis, a great collector who sits on the boards of Prospect New Orleans and Otis College Art and Designwas appointed creative director of UTA Fine Arts and Artist Space in 2019. He will oversee operations and strategy for both UTA galleries, the company said in its announcement.
“Whether you’re looking for art, music, sports or business, Atlanta has so much to offer,” said Lewis, who earned his undergraduate degree in the city at Morehouse College. “I’ve seen the culture of this city change dramatically over three decades, and from the tilt I’ve seen, I know there’s no better time than the present to invest in the artistic community of Atlanta.”
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