Founder of DRecords International, this woman entrepreneur is also at the origin of the creation of Daler Mehndi
Daler mehndi May be a pop icon, but the woman who helped him become the star that he is is Taranpreet Kaur Mehndi, Founder and CEO of DRecords International, and his wife.
One of the earliest players in the music label industry, Taran has been managing musical artists, including Daler Mehndi, for more than two decades now. Taran met Daler in 1994 when she held her first public performance with over 10,000 spectators. After leading Daler Mehndi for nearly two decades, she married him in 2013.
In frank conversation with His history About his work, artist selection, interests and career highlights, Taran reveals all about his love for music and how his entry into the entertainment industry was fortuitous.
From an architect to owning a music label
“I studied to become an architect, but music has always been my vocation. I haven’t really had the time to treat my music journey like it just happened to me. By the time I finished college, I had already started an event management company by the name of Avalanche in the early 90s long before I even met Daler ji. In fact, her first public event with over 10,000 people was hosted by me at Ambedkar Stadium in New Delhi in 1994. So the music label happened as a natural progression with DRecords, ”she says. . His history.
In the 1990s, the representation of women was lacking in the music industry in segments other than singing. How did she find an anchor?
“It was a very male-dominated and unstructured industry. Back then we had tapes and CDs, and we had distributors, resellers, and retailers. So I did everything I could, including going and checking the weight of the plastic, and for people to see a woman come in and negotiate the rates was a big deal. It was tough for me too, because it was a hardcore man’s world back then. While it was a journey full of hard work, it was equally rewarding, ”she reveals.
Taranpreet Mehndi is the force behind DRecord International, a music label.
Connection with artists
As a producer in the music industry, Taran insists on the need to have an artist selection process, as music labels rely heavily on them. She says that DRecords for her is a label “for the people, by the people and of the people”.
“We don’t create music just for commercial purposes, where we release an album every week. My heart needs to connect with the artist for DRecords to take care of it, ”Taran says, as she shares the story of finding a 60-year-old talent who is now on Indian Idol.
Sugan Devi Gandharv of Mandsaur from Madhya Pradesh never imagined she would sing for an album. It was US who contacted her after meeting her in a Facebook post. I felt deeply connected to her voice and I decided to embark her with us. My team thought it was a disastrous decision, but I decided it anyway. She now sings on Indian Idol and we support her there. We also launched an album with her titled Douma Dum Mast Kalandar this year, ”says Taran.
She thinks everything she’s done on her own has been with female artists.
Songs about mental health
While Taran has supported artists such as Daler Mehndi and Mika Singh for decades, it is his passion for music that does not die out. One of his latest passion projects is creating music around mental health. She recently made her first mental health music video for the World Health Organization (WHO).
“During the lockdown, a lot had changed in the world, and we were all home at the same time. I had so much time to reflect that work was not going at the pace I was used to. This work with WHO happened to me and I wrote the script for a video for them. Me, along with my daughter, was singing in the video. I also co-hosted a 21-day Unity Awareness course for which I recorded my voice, ”says Taran.
“I’ve done other songs about mental health as well as it’s always been a huge influence in my personal life. I’ve always wanted to study psychology, but just to prove a point to my dad, I went from forward and got a degree in architecture. I have a firm belief that the mind has the power to make things happen, ”says Taran.
During the pandemic, Taran became a singer with songs like Loka Samasta Sukhino Bhavantu and Mayee Ree under her belt with nearly two lakh views on YouTube.