Gocreate Africa launches music monitoring app in Ghana
After Its successful deployment in Nigeria, in partnership with the Musical Copyright Society of Nigeria (MCSN), Gocreate App, a tracking and surveillance technology for improving copyright administration, was launched in Ghana.
Gocreate App is a one-stop-shop for managing all revenue streams, from the exploitation of musical works by record companies, artists, publishers and composers. The technology enables real-time reporting of IP usage across digital and land-based platforms, including offline monitoring of event venues, nightclubs and hotels.
In addition to the Gocreate app, Go Distro is also unveiled, a DIY digital distribution service that allows artists and record labels to distribute their music themselves to over 150 digital stores around the world, with free monitoring. of radio broadcasting in key territories across Africa, including NFT and blockchain. distribution with visibility to a global audience.
With the launch in Ghana, Gocreate Africa, a Nigerian technology company, is spearheading the digitization of African creative industries by providing its music recognition technology (Go Monitor) to Collective Management organizations across the continent.
Speaking at the recent Ghana Music Industry Conference organized in collaboration with Music Union of Ghana (MUSIGA), Managing Director and Co-Founder of Gocreate Africa, Asha ‘Gangali’ Fapohunda said Gocreate technology had been in development for over six years before it was successfully launched in Nigeria. According to him, Gocreate Africa’s mission is to make technology-driven solutions and data available to all African creative industries, thus translating the creative market into a digital ecosystem where all intellectual property is properly tracked, monitored and monetized.
Gangali further explained: “The main cause of loss of income in the creative sector in Africa is due to the lack of data and digital solutions. Gocreate has been able to provide a solution to these problems with the deployment of Go Monitor, a digital solution for managing copyright and royalties. Collective management organizations across Africa can now integrate our Go Monitor service, which provides radio / TV broadcast data, including DSP reports, etc. This will allow CMOs to distribute catalog specific royalties and close the revenue gaps in the music industries by instituting full compliance with copyright laws. This will empower African talent and secure music publishing revenue both locally and globally. “
Apart from Ghana, Go Monitor, now available on web, Android and IOS platforms, will be deployed in Rwanda, Zimbabwe, Uganda, South Africa and several other African countries by the first quarter of 2022.