Ingrooves Wins Third Patent, Allowing AI Technology to Predict TikTok Trends That May Result in Increased Streams
In 2020, Ingrooves Music Group was granted a patent for an impressive AI-based music marketing technology.
Earlier this year, the Universal Music Group-owned music marketing services and distribution company won another patent for an equally impressive music marketing technology that it says can generate streams “at nearly double the rate from that of traditional methods.
Today (October 26), Ingrooves revealed that he has yet to be awarded another one patent in the United States, the company’s third.
This time, Ingrooves has invented an AI technology that it says can analyze trends on shorthand video platforms like TikTok that are “very likely to translate into digital streaming services” like Spotify and Apple Music. .
Ingrooves’ new patent, for “Artificial Intelligence Prediction of High Value Social Media Audience Behavior for Marketing Campaigns”, aims to detect opportunities in short video platforms spanning TikTok, YouTube Shorts and Instagram Reels.
The technology is supposed to analyze trends in user-generated content on these platforms that may result in increased activity on platforms such as Spotify and Apple Music even before artists hit these platforms. streaming platforms.
Ingrooves explains that its AI technology analyzes UGC trends, looking for what it calls “leading growth indicators” on subscription music streaming services.
The results can then be used, according to Ingrooves, to “flag opportunities to invest in cross-platform promotion that builds on a UGC trend or to delay a larger investment while nurturing the trend organically within the platform.” -UGC form”.
In a case study cited by Ingrooves, the company claims to have found a marketing opportunity for the band Los Lara (Serca Music) on TikTok thanks to their track Fumando Mota. Tech determined that the band’s track was likely to translate to growth in music streaming services.
Ingrooves says he then recommended a marketing campaign using its proprietary FB/IG Smart Audience ad and playlist optimizer to improve the track’s organic discoverability and convert TikTok interest into streaming engagement.
After a four-week campaign, the track generated nearly 80 million streams on Spotify.
Ingrooves’ latest AI technology builds on the company’s previous patents for music marketing, including one that powers its proprietary Smart Audience advertising solution to identify “high-value” streaming audiences for a artist/label based on users’ listening behavior.
“With this invention, we take the guesswork out of which UGC-based events have the most potential to be powerful growth moments that marketers can act on.”
Dr SK Sharma, Ingrooves Music Group
Ingrooves’ Director of Analytics and AI, Dr. SK Sharma, said the company is innovating to address two of the biggest challenges artists and labels face in the music industry: reach an audience and retain fans.
“With this invention, we take the guesswork out of which user-generated content-based events have the most potential to be powerful growth moments marketers can act on. Our rigorously quantitative and highly technologies generate results that are both attributable and verifiable,” added Sharma.
Sharma added: “As always, we thank Sir Lucian Grainge and Boyd Muir for their longstanding dedication to innovation and supporting the entrepreneurial spirit needed to expand beyond the current concept of music marketing. .”
“These patented breakthroughs allow marketers to navigate through noise and a sea of data to find new opportunities to increase streaming.”
Nat Pastor, Virgin Music Group
“Our global music analytics teams, led by Dr. SK Sharma, are at the forefront of creating AI and ML innovations to power a whole new way to market music,” said JT Myers, co-CEO of Virgin Music Group, the parent company of Ingrooves. company.
“These patented breakthroughs allow marketers to navigate through noise and a sea of data to find new opportunities to increase streaming and build long-term fans in ways never before possible,” added Nat. Pastor, co-CEO of Virgin Music Group.
Ingrooves’ new technology comes as more artists embrace the TikTok-to-Spotify pipeline as TikTok becomes an important way for artists to promote their music.
A study by creative consultancy ContraBrand earlier this year noted that nearly two-thirds of viral songs on TikTok are powered by organic posting by the artist and other TikTok users without spending on advertising or into influencers.The music industry around the world