It’s a New World – Legendary Music Industry Executive Gee Roberson Joins NFT Ecosystem Throne as Partner and Creative Director
Gee plans to improve the future of artists with launch of entertainment-focused NFT ecosystem, Throne
LONDON, UK / ACCESSWIRE / August 4, 2021 / Throne, an NFT ecosystem that has been in stealth mode for a year and whose founding partners include award-winning music producer Nellee Hooper, named Gee Roberson to the new role of Executive Creative Director and Partner.
Roberson, the former Los Angeles director of musical talent, said, “NFT is an artistic medium, changing the way we create, giving us tools to reinvent the way creative economic communities are sourced,” said Roberson . “I know we are all doing something that will greatly improve the future of artists of all genres, it is a new world.”
Roberson is a partner of Maverick management, a subsidiary of Live Nation Entertainment. TO Throne, Roberson will oversee the creative production, focusing on developing projects with iconic artists, intellectual property owners and innovative creators with the aim of bringing the aesthetic on-chain. Throne belongs to a rapidly expanding, sometimes confusing, NFT ecosystem setup to create and sell ‘non-fungible tokens’ – unique digital works based on or underlying IP art, using blockchain technology. NFTs have interesting new properties; they are unique, proven rare, liquid, usable in several applications and equipped with all the programmability of digital assets. ThroneThe vision of, which is based on the Ethereum blockchain, is that open protocols and interoperable standards like ERC-721 (and ERC-1155) will enable dynamic new economies where creators and collectors truly own this whole new kind of object. powerful digital.
Roberson add ” what I like Throne is that it caters to creators every step of the way, whether they’re a beginner or a more established artist. What is worth mentioning ” he keeps on, “is this Throne does not charge any fees, if a creator chooses to process in THN, the native currency of the project. This means that a creator keeps 100% of the final sale price of their DTV. Creators can also choose to transact in ETH (the second largest cryptocurrency in the world after Bitcoin) but will incur platform fees ”.
Throne Artistic Director Chimere Cisse, who has held senior communications positions for global organizations such as Hearst Magazines and Burberry, said: “Because we believe that open and liquid markets will help fuel these new creative economies, we let’s build a platform with the help of a community of passionate users. , developers and creators. The importance of technology and contemporary culture is reflected in everything we do, and we clearly stand out because of it ”.
“Gee is uniquely qualified to lead this group and develop a new kind of creative practice,” says Throne, which is expected to be unveiled and launched next month with various artists from the world of entertainment to the fine arts.
Further information can be found at Throne or CoinMarketCap. For images and logo, please visit https://we.tl/b-kAXOYmh3gh.
Name: Chimera Cissé
E-mail: [email protected]
THE SOURCE: Throne Labs Pte. Ltd.
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