Music industry veteran is excited to bring his experience to college
Emily White has extensive experience as an artist manager, entrepreneur and author. She is excited to begin teaching as an adjunct professor at the University of New Haven this fall, and she looks forward to educating and inspiring the next generation of leaders.
July 28, 2022
When Emily White was in eighth grade in Wisconsin, she was at the mall when she discovered a book that would guide her future aspirations and, eventually, the trajectory of her career. She had always loved music and had been fascinated by the business and creation of it – from performances to recording. But that’s when she found Everything you need to know about the music industry by Donald S. Passman that she realized her passion could become a profession.
Since then, White has continued her career in the music industry. An entrepreneur and educator, she worked as an artist manager, building businesses around artists and caring for fans. She is passionate about sharing her vast knowledge of the industry in a variety of ways, including through the very book that inspired her and joining the Music Industry Department at the University of New Haven as a professor. auxiliary.
“It still blows my mind that I am now contributing to the most recent editions of Don Passman’s book to educate readers about modern marketing,” she said. “I also like working with the students, because I learn as much from them as I hope they learn from me. Giving back to the next generation of industry leaders is important, and I feel I can empathize with the students. I was a student in the music industry and I viscerally remember a variety of feelings, hopes and fears. I hope I can support the first for students and dispel the second.
Starting this fall, White will teach “artist management” at the university. Committed to promoting mental health and well-being, she believes that self-care is essential for any musician or industry professional. She wants her students to be prepared for any challenges they might encounter in the industry, such as drug addiction or sexual harassment.
“I want students to have resources and know where to turn, should any of these issues arise for them or their friends and colleagues in the industry,” she explains. “Furthermore, if an artist manager, entertainer, or other industry professional doesn’t take care of themselves, they won’t be able to take care of others, create, or deliver the best art possible.”
“Voting has always been crucial”
White, who has run management and consulting firms since 2008, also brings his years of industry experience to the classroom. Founder and partner of Collective Entertainment, a New York and Los Angeles-based company specializing in music, sports, content creation and activism, White says she grew the business from her former business, Whitesmith Entertainment, which focused on music, comedy and sports.
White also helped found #iVoted, an initiative that aims to increase voter turnout. On Election Day in 2018, #iVoted activated more than 150 sites to admit fans who showed a selfie taken outside their polling station. The initiative held a digital concert on Election Day in 2020, featuring over 450 artists. Fans accessed the stream with a selfie taken at home with their unmarked ballot or outside their polling station. Underage fans responded to the event by explaining why they were excited to vote.
“Voting is how we make tangible change for all of us to move forward on every issue we deem important,” White said. “I founded #iVoted Festival after realizing that many voting margins are often determined by the size of a venue.
“Similarly, by Billboard about our work, young people in the United States are more likely to attend live music events than to vote,” she continued. “Voting has always been crucial, but in a time of misinformation, voter suppression and with many basic rights now being taken away, it seems like now is more critical than ever to not just vote, but to ensure others in your life are doing the same.
“I like to adapt my teaching to the specific objectives of each student”
White’s path to becoming an author and podcast host was more organic. The musicians often invited her for coffee so they could “pick her brain”, and she found that she often had the same conversation with them. She decided to write it down – that way she could share her knowledge with even more people.
White’s first book, Internship 101, has also been developed into a podcast. Now the author of How to Build a Sustainable Music Career and Collect All Sources of Income, she hosts a podcast of the same name, reaching listeners in over 100 countries. She says she was able to apply what she learned while hosting her first podcast, which allowed her to have a clear plan, strategy and vision when creating the second.
“I take this exact approach to teaching by encouraging students to get out there and go,” she said. “I also remind them to rely on each other when building their networks with their classmates, which is easy to overlook and take for granted.”
White is excited to help prepare the next music industry leaders for the University. She will share with them real-life examples from her own experience as well as those of her teammates and companies, discussing successes as well as challenges and how to overcome them. She hopes students will understand what is expected of them during internships and at the start of their careers.
“I like to tailor my teaching to the specific goals of each student,” she says. “I try to engage students in work that puts them on the path to their specific goals. The opportunities in the industry are truly endless, and it can seem daunting. I will seek to shed some light to not only show them that they can do it too, but also to give them concrete steps so that they know how to do it.