REESE’S PUFFS Cereal Partners with Singer-Songwriter Tinashe and Save The Music Foundation to Help Students Reach Their Full Potential Through the Power of Making Music
MINNEAPOLIS – (COMMERCIAL THREAD) – REESE’s PUFFS Cereal is teaming up with singer-songwriter Tinashe to promote his very first series of music boxes – the RP-FX and RP-PRO, now available. Fan Favorite Cereal and Tinashe are also teaming up with Save The Music Foundation, which helps students, schools and communities reach their full potential through the power of making music. REESE’S PUFFS Cereal will donate $ 100,000 to Save The Music Foundation to help make music more accessible.
“Tinashe embodies much of what we look for at Save The Music, including creativity, innovation and self-expression, ”said Henry Donahue, Executive Director of Save The Music Foundation. “So we were thrilled when REESE’S PUFFS cereal arrived at the nonprofit with this partnership – and even more excited when we saw the box! Together, this partnership ensures that students from Newark to Los Angeles will have the musical instruments and technology they need to create, innovate and express themselves this coming school year.
For her part in the collaboration, Tinashe will host “Taught by Tinashe” on her YouTube channel where she will teach viewers about music production using the RP-FX line of boxes. The class will be broadcast live on September 2, 2021 at 1 p.m. ET.
“Tinashe is a multi-faceted singer, songwriter, producer and more – which is why we thought she would be a perfect partner to help bring the RP-FX and RP-PRO music boxes to life, ”said Mindy Murray, Senior Director of Marketing at Moulins Général. “She will also help us make music even more accessible to fans around the world through the Save The Music Foundation with “Taught by Tinashe”. This partnership puts music education at the forefront and demonstrates General Mills’ commitment to the arts.
Fans will also have the chance to win their own exclusive RP-PRO synthesizer signed by Tinashe herself.
“My love of music runs deep, so teaming up with REESE’S PUFFS for the RP-FX and RP-PRO music boxes was no problem, ”Tinashe said. “I love to experiment with music and boxes are another fun way for me to be creative. The icing on the cake is being able to work with the Save The Music Foundation to help give more people access to musical expression.
A few other influential musical artists and hit-makers from across the country take part in the program, including Statik Selektah, Hit-Boy, Jetsonmade, Sidclusive and Wondagurl.
The RP-FX and RP-PRO boxes allow fans to create their own music by placing puffs on the back of the REESE’S PUFFS cereal box while using the accompanying PuffsFX.com app. The RP-PRO box serves as an ultra-exclusive synthesizer with music samples, audio effects and other special functions. RP-FX boxes are now available in grain aisles nationwide for a suggested retail price of $ 3.99.
Follow @ReesesPuffs on Instagram for great music and how to win an autographed RP-PRO.
About General Mills
General Mills makes food the world loves. The company is guided by its acceleration strategy to generate shareholder value by boldly building its brands, relentlessly innovating, liberating its size and being a force for good. Its beloved brand portfolio includes well-known brands such as Cheerios, Nature Valley, BLUE, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, United States, General Mills generated net sales of US $ 18.1 billion in fiscal 2021. In addition, the company’s share of net sales of unconsolidated joint ventures increased. amounted to US $ 1.1 billion.
About the Save The Music Foundation
The Save The Music Foundation is a 501 (c) (3) non-profit organization that helps students, schools and communities reach their full potential through the power of making music. Founded in 1997, Save The Music partners with school districts and raises funds to restore music programs in public schools. Since its inception, the organization has donated more than $ 60 million in new musical instruments, equipment and technology to 2,201 schools in 277 school districts across the country, impacting the lives of hundreds thousands of students. Learn more about Save The Music and its efforts at www.savethemusic.org.