Swedish House Mafia and IKEA plan to prioritize musical creativity at home
The EDM Swedish House Mafia powerhouse works with IKEA to elevate music and creativity in the homes of creators and music fans. The collection is expected to launch in September 2022.
The importance of music and the unity it can bring to all is evident, especially with the lack of live performances and the surge in new music emerging with the challenges of social media. We continue to see music fans and music creators innovating to share the music they love. As with many, musical creativity begins at home, where the exploration may not be as extensive as the resources provided in a studio.
Swedish House Mafia and IKEA are exploring how they can help music makers and music fans be more creative at home. The successful Swedish House Mafia trio, consisting of Steve Angello, Axwell and Sebastian Ingrosso, are world-renowned for being pioneers in the world of electronic music.
At first, it may seem like a strange collaboration between a furniture company and the three music producers. As you understand the mission, it makes perfect sense. The collection will include furnishing solutions specially designed to create an environment conducive to an optimal creative setting for producing, playing and listening to music at home.
The Grammy-nominated group Swedish House Mafia are widely recognized for their electronic music and epic shows. The band have several hit singles that have been staple among EDM festival ensembles such as “Don’t You Worry Child”, “Save The World” and “Greyhound”. After eight years of not releasing music as a band, the trio have released new singles and are set to release their new album this year.
“The collection is created for anyone who values and supports creativity in the home, and especially music makers. We want to reach out to anyone who wants to incorporate more design into their home studios without being hampered by money or availability. It is aimed at everyone, everywhere, beginner or pro. It’s for those who have limited means, but unlimited creativity, ”explains Swedish House Mafia.
Since this is an accessible and affordable collection for music creators and music fans, the next step would be to figure out what the prices will be affordable based on the pieces in the collection. In addition, it will be essential to research the specific differences this collection would make to already established home entertainment systems and studio setups.
The collection is expected to launch in September 2022, a year from now.