Tra’Von Williams Joins Joie Manda’s Encore Recordings as VP and Head of Streaming
Tra’Von Williams has joined Encore Recordings as Vice President and Head of Streaming.
The label was launched in November 2021 by music industry veteran Joie Manda.
Prior to joining Encore, Williams most recently served as Director of Hip-Hop and R&B Streaming at Epic Records, where he worked with artists including 21 Savage, French Montana, BEAM and Young T & Bugsey.
Prior to Epic Records, Williams was director of streaming for Atlanta label Since The 80s.
Williams will report to Ned Monahan, who was named chief executive of Encore in November and previously head of global hits at Spotify since 2019.
The first version of Encore, RESIDENCE from Mike Dimes’ project IN DIMES WE TRUST, reached No. 18 on Spotify’s Viral 50 chart and No. 90 on Spotify’s Top American Songs chart, according to Encore.
On Apple Music, the single peaked at No. 93 on its Top 100: US, while the album peaked at No. 51 on Apple Music’s overall album chart and amassed over 50 million hits. streams to date on Spotify, according to Encore.
In January 2022, Encore also added two names to its team in Mimi Camara and Tawny Thompson.
Camara serves as senior vice president of business and legal affairs, while Thompson has joined the company as controller and vice president of finance.
“The real work starts now.”
Tra’Von Williams said, “Something special is happening with the re-launch of Encore.
“I’m honored that Ned and Joie trusted me to share this moment.
“The real work starts now.”The music industry around the world