Nextbite has announced that producer and tech entrepreneur will.i.am has joined the company as an advisor focused on brand building and marketing strategies for its delivery-only restaurant concepts.

In a press release announcing the news, Nextbite said the music producer and Black Eyed Peas frontman’s music career required ordering delivery on the road and in the studio, adding that he was often frustrated with the lack of meals. tasty and nutritious available for delivery. As a promoter of a healthy lifestyle, will.i.am has decided to partner with the Los Angeles-based company to help bring a new range of diverse options to diners across the country. .

In relation to his new role at Nextbite, will.i.am is a strict vegan and an advocate for the benefits of a plant-based diet and maintaining an active lifestyle that aligns well with concept menus. Nextbite’s virtual croissants that include vegan, Mediterranean and Asian. options.

“Nextbite has the right combination of technology and diverse menu choices that are key to redefining the digital restaurant industry,” said will.i.am, now officially Entertainment Industry Partnership Advisor at Nextbite. “While touring and making music in the studio, I’ve eaten a lot of lukewarm, unhealthy delivered meals. Now is the time to innovate quality menus and delivery options.

“A key ingredient to Nextbite’s growth and momentum is through the expert guidance of advisors, and will.i.am brings cutting edge futuristic insights and connections into the evolving music and entertainment segment,” said said Nextbite co-founder and CEO Alex Canter.

The artist’s work for Nextbite is just his latest business venture, which includes Beats Electronics where he became one of the founding shareholders. After Apple bought Beats in 2014 for $3 billion, he went on to launch a range of software-focused businesses integrating AI, natural language understanding, voice computing, creativity and productivity and customer service features, as well as creating consumer technologies. equipment and clothing.